The activity of the ECAD, in 2022-2024, aims at professional event’s organizers, promoting better visibility, more advantageous access and proper tools - in particular complete Excel sheet (with emails) of the market participants.

We will also focus on ensuring that European Union industry supports, us in particular by calling for a new support scheme for the profession of audiovisual program sellers, as well as for a better valuing the contribution that sellers take on, in particular in terms of designing marketing strategies or of obtaining letters of interest with figures for pre-sales, within the framework of applications submitted by producers for coproduction grants.

ECAD will also contribute to the  exchange of business best practices which will help its members to strengthen themselves on the international market.

Our association will be increasingly called upon maintaining a constructive dialogue with TV channels and Platforms, from the point of view of a qualitative development of good reciprocal practices and to allow an exchange of information between its members on regulatory changes in the sector in their different countries, having an impact on international distributors.